Methods of Selling Your Property
Every property is different, which is why we don't believe there is one selling method that works for every seller.
At The RealEstate Co, we work with property owners to determine the selling strategy that best suits their property, current market conditions and individual objectives.
Our two primary methods of sale are Private Treaty and Auction, with the option of incorporating targeted, private or off-market buyer strategies where appropriate.
Selling by Private Treaty
Private Treaty is the traditional method of selling a property, where the property is marketed to prospective buyers and interested purchasers are invited to submit an offer.
Unlike an auction, there is no fixed deadline for buyers to make their decision. This provides flexibility for the seller and allows negotiations to take place around:
- Sale price
- Settlement timeframe
- Deposit
- Conditions of the contract
- Inclusions and exclusions
- Other terms of the sale
Our role is not simply to present an offer and ask whether you would like to accept it.
Our job is to negotiate.
When multiple buyers show interest, we work to create genuine competition and negotiate each buyer's position to achieve the strongest possible result for the seller.
Private Treaty can be particularly effective when there is strong buyer demand and the property is positioned correctly from the beginning.
Selling by Auction
Auction is a competitive method of selling where interested buyers compete against each other by placing bids.
The highest bidder becomes the successful purchaser, subject to the seller's reserve and the auction conditions.
One of the major advantages of an auction campaign is the sense of urgency it creates.
Buyers have a defined date by which they need to make their decision, while the seller has multiple opportunities to secure a sale.
A property can potentially sell:
Before auction — if an acceptable offer is received.
At auction — when competitive bidding results in a successful sale.
Immediately after auction — if the property is passed in and negotiations continue with interested buyers.
Benefits of an Auction Campaign
- Creates a clear deadline for buyers
- Encourages buyers to act rather than wait
- Can create competitive bidding
- Removes the need to advertise a fixed asking price
- Allows the market to determine how strongly buyers compete
- Provides opportunities to negotiate before and after auction
- There is generally no cooling-off period for the successful buyer in a WA auction
Auction isn't right for every property, which is why we assess the property and the current buyer market before recommending this strategy.
Marketing Your Property
Whatever method of sale is selected, marketing plays a critical role in attracting the right buyers and maximising your property's exposure.
Our approach is designed to showcase your property professionally across multiple channels and put it in front of as many relevant buyers as possible.
Our marketing can include:
Professional Photography
High-quality professional photography designed to present your property at its best and generate interest online.
Professional Property Video
Property videos allow potential buyers to experience the property before arranging an inspection and provide additional exposure across digital and social media platforms.
Drone Photography & Video
Where appropriate, aerial photography and video can showcase the property's land, position, views, surrounding area and unique features.
Realestate.com.au
Premium advertising on Australia's largest property portal, giving your property access to a large audience of active buyers.
Domain
Additional exposure through one of Australia's major property websites.
REIWA
Advertising through the Real Estate Institute of Western Australia's property platform, reaching buyers actively searching across WA.
Facebook & Instagram Campaigns
Targeted social media marketing designed to put your property in front of potential buyers and expand its reach beyond traditional property portals.
Professional Floor Plan
A detailed floor plan helps buyers understand the layout, dimensions and functionality of the property before arranging an inspection.
Property Brochure
A professionally designed four-page colour A4 brochure provides buyers with detailed information they can take with them after inspecting the property.
Professional Signboard
A high-quality 4x6 colour signboard creates additional exposure to passing traffic and local buyers.
Window Card
An A4 property information card provides additional information for buyers inspecting the property.
More Than Just Marketing
Getting your property seen is only the beginning.
The real skill is what happens after the buyer sees it.
Our approach combines marketing with buyer relationships, direct buyer contact, buyer's agents, follow-up and negotiation.
In a changing market, simply putting a property online and relying on home opens may not be enough.
Our objective is to actively identify potential buyers, create genuine interest and, where possible, create competition between buyers.
The goal is simple:
Get your property in front of the right buyers. Create competition. Negotiate the strongest possible result.
If you're considering selling your property in Mandurah, Perth or the surrounding areas, we'll assess your property and recommend the selling method and marketing strategy we believe gives you the best opportunity to achieve your objectives.